Data is the biggest asset to a 21st century business. Big data-driven platforms, such as social networking sites and search engines, have an increasing impact on our daily lives. On a wide variety of communication channels, users actively interact with friends and strangers, sharing all kinds of information – text, photos, videos, locations, interests and comments. Various AI-enabled algorithms work behind the scenes of such communication platforms, enabling such interactions at a deeper level predicting consumer behavior and interests.
This workshop will teach you about and let you practice the full range of techniques ranging from traditional methods – surveys, interviews, and observation; to the modern – digital footprint tracing and processing of unstructured information.