Big Data is already known as one of the pillars of technology in this modern day and age. However, its application, combined with machine learning, has exponentially changed the way the various industries uses data. Data analytics is the key to unlock new ways of having a competitive edge in an effort to manage the data transformation journey.

Learning Objectives

1. Identify the common modelling techniques used in different industries
2. Infer big data using analytics to interpret consumer behaviour, identify evaluate opportunities or detect anomalies
3. Apply modelling techniques to big data and machine learning
to compete in today’s competitive market
4. Identify potential privacy implications when collecting
data for analytic